Direct Mail Pieces
Direct Mail Campaigns may be one of the strongest marketing components of your marketing programs if planned and executed properly. Designing an effective Direct Mail Campaign is an art form and Lakeside Businessworks makes developing your direct mail campaign an effortless process for your organization.
Goal Setting
Having a plan is the first step to a successful direct mail campaign. Knowing the answer to these key questions is the best place to start.
- Who is my target audience and what benefits does my company have to offer them?
- What is my goal: introduce a new product or service, provide information, attract new customers or increase sales to existing customers, or to get a customer to act….call for an estimate?
- What is my budget for this mailing project?
- How will I measure the success of this campaign….new sales…new customers….new inquiries by email or telephone?
Plan Your Content
Our goal is to help you effectively target your customers and help you deliver a valuable, cost effective solution for you. A successful campaign is the result of of great content.
- Don’t List Features – Feature Benefits
- Contact Information – Phone, Email, Website, Address and Hours of Operation
- Call To Action – Make an Offer that inspires a response
- Powerful Graphics – An Image Commands Attention
Design
Our Graphic Design team provideds the creation of dynamic campaigns branded for your company, and then handle all of the logistics to make sure your message reaches your target market.
Consider using the same Direct Mail Campaign via email or an E-Newsletter to reach a completely different market or reinforce your brand to those you are mailing. Our design and delivery methods are intended to strengthen
your message and your brand.
Comprehensive Services
Lakeside Businessworks provides complete Direct Mail Campaign services.
- Campaign Planning
- Custom Graphic Design
- Mailing List Services: Consumer, Business, Specialty
- Variable Data Services: One to One Marketing
- Printing
- Mailing